Coca-Cola & Carrefour Join Sparklo to Boost Recycling in the UAE

As part of our new collaboration, Coca-Cola is activating its “Recycle & Re-enjoy It” campaign on Sparklomats’ smart screens and in-store in key Carrefour locations.

This marks an exciting next chapter in a project that first launched with Carrefour UAE in 2023. By reaching consumers where they already are, in-store and during their regular shopping routines, we are making sustainable action part of everyday life.

Our partnership isn’t just about awareness. It’s about shared responsibility that leads to real outcomes — more returned bottles, less waste, and infrastructure people actually use. It is a necessary step toward a circular economy.

Thank you Coca-Cola Middle East and Majid Al Futtaim for accelerating the shift toward a truly circular economy in the UAE.

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