Sparklo's Founder Maxim Kaplevich on Dubai Eye

Our founder, Maxim Kaplevich, recently joined Georgia Tolley on Dubai Eye 103.8 FM to share what drives Sparklo forward.

In the interview, Maxim spoke about the backstage work that powers our mission, the gamification system that makes recycling engaging and rewarding, and Sparklo’s long-term goals to increase accessibility and support the circular economy in the UAE and beyond.

This conversation highlights what Sparklo is truly about: combining innovation, responsibility, and community engagement to create noticeable change for the environment.

Watch the full interview on or LinkedIn.

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